ZICO 

coconut water

Zico brand restage began with a graphic refresh that focused on removing the hangover benefit from the brand's center stage. The new focus became one of a healthy and active lifestyle. We worked closely with the graphics and strategy team to develop a holistic bottle that was designed to work within the tight technical parameters while simultaneously conveying this new brand messaging. 

Holistic

This work was a true collaboration between the graphics, strategy, and the industrial design team. Resulting in a package that fulfilled the brand character, and provided a canvas for graphics, with a shape that is ownable for the category.

052322_Zico_Alba.png
052322_Zico_Group_Shot

Establishing a New Category 

111114_ZICO_NYC_overview6

Design
Exploration Sample

This is a small sample of the range of exploration during the initial exploration phase of the work. The focus was on creating a shape that cued the natural fruit juice category while feeling active and modern.

052322_Zico_Sketches_2
Beautiful woman at the beach on a sunny day

Active

The bottle shape needed to convey a sense of healthy living with an uplifting sense of an active lifestyle. It also needed to convey the sense of natural fruit. The coconut shape at the bottom paired with the graphics helped consumers understand instantly. 

Physical
Mockups

Throughout the design process, 3D printing was leveraged to help with decision-making and refine lead design directions. The blue mockups  are shrink wrap tests that help the team understand the limitations of shrink wrap on certain details or features.

Zico_Photo_Models_3
052322_Zico_Top
coconut_icon2
052322_Zico_Scene2_3000_AdobeCreativeCloudExpress

Shape

The bottle shaped delivered in 3 areas. The top dome shape cued the juice category. The center is an uplifting active waisted shape, while the bottom is meant to convey the coconut that is the product.

Bottle_Call_Outs
052322_Zico_Top_Down_2

Work

CourvoisierProject type

ZICO COCONUT WaterProject type

Enfamil ChinaProject type

BambooProject type

OXO UpliftProject type

MIOKraft

Mr. CleanProject type

OXO SHOWER CADDYProject type

GoogleProject type

Beam SuntoryProject type

ResumeProject type

ExtraProject type

Contact


Phone: 646-241-3216
Email: paulfdiehl@gmail.com

© pauldiehl 2022
director of industrial design

Thank you for visiting