Courvoisier
Young Emperors
Crafting Prestige:
Luxury Stories that Resonate in China
Emperor
As Napoleon on the throne, COURVOISIER is the crowned Emperor of Cognac, lavished in laurels and awards for its ultimate prestige accolade in excellence and quality.
COURVOISIER is bound to Royal lineage as the imperial Cognac of choice by Napolean, and France. Regal, powerful, successful, COURVOISIER embodies the highest status of French prestige.
Young Emporer
The Chinese millennial luxury consumer
– also known as “Young Emperors”–
search for the quintessence of luxury
and excellence.
Courvoisier represents a romantic Western Europe sense of prestige that is desirable to this consumer.
French Prestige
The “Young Emperors” place a premium on concrete, externally-validated goods, and symbols, looking for more tangible cues of luxury.As an Elite, they only expect the best and look for status cues to convey a mature, confident, sophisticated, and masculine image.
Exploration
The concept exploration considered a range of ways to express the Emporer Napoleon and the sense of French cultural icons as a whole.
Work
Contact
Phone: 646-241-3216
Email: paulfdiehl@gmail.com
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© pauldiehl 2024
creative director
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