EXPERTISE

• Holistic design and brand creation focused on creative storytelling.
• Shape language/shape strategy development.
• In-depth understanding of design management.
• Extensive experience with sustainability, creating packaging and channel-based solutions.
• Detailed understanding of design/structural packaging development for mega brands.

Clients Include:  P&G (Tide, Old Spice, Olay, Oral-B, Crest, Mr. Clean, Swiffer, Downy, Pantene, H&S), Coke, Compari, Beam Suntori, Mead Johnson, Kraft, Kellogg's, Danone, Dunhill, Calvin Klein, Marc Jacobs, Amtrak, Boeing, Immfly, Overland AI

PROFESSIONAL EXPERIENCE

Teague (industrial design/strategy/physical mock ups) 2023 - 2024
Creative Director 

• Responsible for project quality
• Directing a range of project types and disciplines
• Specializes in brand expression across a range of transportation sectors
• Leads and develops design lead company culture initiatives
• Embedded with Boeing on front-end innovation programs

NiCE ltd (industrial design/strategy/graphics agency) - 2014-2023
Director of Industrial Design

• Manages a diverse team of 5 industrial designers - Jr. Designers through Co-Director level.
• Responsible for directing the holistic process of integrating brand and design development. Responsible for directing the holistic process of integrating brand and design development. Becoming an integral partner with P&G to built upstream future bands and shape languages.
• Leads vision projects that re-imagine current brands through the lens of sustainability.
• Mentors Jr. Designers to develop the tools needed to design for specific brands.
• Project directing for up to 5 simultaneous clients and 8 simultaneous projects, with Project directing for up to 5 simultaneous clients and 8 simultaneous projects, with budgets up to $300K.
• Successfully maintains and developed new P&G client relationships along with other CPG clients.

NiCE ltd (industrial design/strategy/graphics agency) - 2007-2014
Senior Industrial Designer

• Led go-to-market packaging and vision initiatives for a range of CPG companies. Using the high Led go to market packaging and vision initiatives for a range of CPG companies. Using the high-level process below for clients including P&G, Kraft, Mead Johnson, and Coke.
• Design research and analysis - Category audits and shape language analysis
• Concept development - Hand sketching and sketch CAD ideation
• CAD Development and visualization - CAD refinement and digital renderings
• Consumer research and stimulus creation - Model making and research objectives
• Design refinement and development - technical constraint inclusion
• Delivery of design intent engagement with technical team

G2 Worldwide (GREY Advertising, WPP) - 2005-2007
Industrial Designer

• Developed on premise design for Absolute Vodka, Plymouth Gin, and Imperial Tobacco (CA)
• Created pop-up and in-store concept for Dunhill and Imperial Tobacco

TODA (The Office of Design and Architecture) - 2004-2005
Jr. Industrial Designer

• Generated a range of kitchenware products for OXO (Tea Kettles, Lazy Susan, Shower Caddy)
• Created handmade product models for development with OXO engineers.

EXPERTISE:

• Holistic design and brand creation focused on creative storytelling.
• Shape language/shape strategy development.
• In-depth understanding of design management.
• Extensive experience with sustainability, creating packaging and channel-based solutions.
• Detailed understanding of design/structural packaging development for mega brands.

Clients Include:  P&G (Tide, Old Spice, Olay, Oral-B, Crest, Mr. Clean, Swiffer, Downy, Pantene, H&S), Coke, Compari, Beam Suntori, Mead Johnson, Kraft, Kellogg's, Danone, Dunhill, Calvin Klein, Marc Jacobs

PROFESSIONAL EXPERIENCE:

NiCE ltd (industrial design/strategy/graphics agency) - 2014-Present
Director of Industrial Design

• Manages a diverse team of 5 industrial designers - Jr. Designers through Co-Director level.
• Responsible for directing the holistic process of integrating brand and design development. Responsible for directing the holistic process of integrating brand and design development. Becoming an integral partner with P&G to built upstream future bands and shape languages.
• Leads vision projects that re-imagine current brands through the lens of sustainability.
• Mentors Jr. Designers to develop the tools needed to design for specific brands.
• Project directing for up to 5 simultaneous clients and 8 simultaneous projects, with Project directing for up to 5 simultaneous clients and 8 simultaneous projects, with budgets up to $300K.
• Successfully maintains and developed new P&G client relationships along with other CPG clients.

NiCE ltd
(industrial design/strategy/graphics agency) - 2007-2014
Senior Industrial Designer

• Led go-to-market packaging and vision initiatives for a range of CPG companies. Using the high Led go to market packaging and vision initiatives for a range of CPG companies. Using the high-level process below for clients including P&G, Kraft, Mead Johnson, and Coke.
• Design research and analysis - Category audits and shape language analysis
• Concept development - Hand sketching and sketch CAD ideation
• CAD Development and visualization - CAD refinement and digital renderings
• Consumer research and stimulus creation - Model making and research objectives
• Design refinement and development - technical constraint inclusion
• Delivery of design intent engagement with technical team

G2 Worldwide (GREY Advertising, WPP) - 2005-2007
Industrial Designer

• Developed on premise design for Absolute Vodka, Plymouth Gin, and Imperial Tobacco (CA)
• Created pop-up and in-store concept for Dunhill and Imperial Tobacco

TODA (The Office of Design and Architecture) - 2004-2005
Jr. Industrial Designer

• Generated a range of kitchenware products for OXO (Tea Kettles, Lazy Susan, Shower Caddy)
• Created handmade product models for development with OXO engineers.