OXO's brand promise is looking at everyday objects and activities and seeing ways to make things simpler, easier, more thoughtfully designed–better. To deliver on this the team looked for innovative ways to alleviate the main pain point around using a kettle. How to provide the best experience without getting burned was the focus of the work. This led to using the kettle's own weight during the pouring process to open the spout.
Uplift was a collaboration with OXO during my time working for TODA. TODA developed a range of kettle designs, all focused on the pain point around lifting and pouring the kettle. Uplift sought to simplify the opening by combining it with the pouring. Using the weight of the kettle to open the spout thus minimizing the opportunity for accidental burning.
The tea kettle has the unique opportunity of being both a functional and counter-worthy object in even the cleanest kitchen aesthetic. This requires the object to be functionally superior and complement a range of kitchen styles. The OXO materials and design language do a lot to support that. The unique functionality of the kettle makes it compelling to consumers and an interesting element in the space.
© pauldiehl 2022
director of industrial design
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