OXO Uplift – Industrial Design Portfolio

OXO

Uplift Kettle

Physics Meets Function:
OXO's Self-Opening Spout

OXO

Uplift, developed by TODA in collaboration with OXO, tackled the key challenge of kettle safety. The innovative design used the kettle's own weight to automatically open the spout during pouring, reducing burn risks.

Home

The tea kettle serves both function and style in modern kitchens. OXO's design language and innovative features create a compelling product that enhances any counter space while delivering superior performance.

Project Approch

Phase 0

Category Immersion, User Empathy
User Interviews, Isolate Pain Points

Phase 1

Concept exploration
Focuse on resolving pain points

Phase 2

Refinement and detail exploration. Other usage opportunities
Testing mockups oth users and the team at large

Phase 3

Delivery of detailed design intent. Working hand in hand with engineering

Category

The team did a deep dive to become kettle experts. Not only looking at the range of aesthetics that existed in the market, but understanding the challenges in usage and consumer habits.

Pain Points

The team used the category archetype to illustrate the existing pain points.
From a consumer usage standpoint, there were 3 critical elements to consider.

1. The ergonomic handle angle
2. Spout opening
3. Heat transfer of off-center kettle

Mockups

Throughout the process, the team developed mockups at every stage. Considering size, proportion, and fit reacting to new manufacturing constraints while staying focused on design intent.