MiO

water enhancer

MiO had the unique opportunity of creating and leading a new category. The pain point was that powder is a messy way to flavor a drink and that liquid is a more beautiful, easy way to enhance a boring glass of water. It was important that the shape of the package be driven by the product inside. The droplet created instant consumer understanding. 

Transforming the category from messy powder to flavorful MAGIC

Transformation

The category is built on the transformation from one liquid to another. Never before had that come to consumers in a more convenient and magical way.
The days of scoops, powders, and stirring are gone, and a new era of self-mixing liquid is here. 

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OTG_3

On the Go

A key benefit of this new form is the convenience of use anywhere. This drove the OTG considerations to be top of mind. The shape should be easy to use, and easy to find in a bag just by touch. 

Dose to Delight

The act of using the product is delightful and fun. Its new ability to accurately dose is another benefit consumers control. Dose a little or a lot, add a little more dial it in just right. 

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The purity of a water droplet drives the core of the concept.


Details:

1. EBM HDPE Body

2. Injection-molded cap, butterfly hinge

3. 1-way check valve, assembled 

4. Shrink Wrap

5. Tamper evidence

6. Ruled surface (adds label flexibility)

7. Puck, standard conveyed

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Work

CourvoisierProject type

ZICO COCONUT WaterProject type

Enfamil ChinaProject type

BambooProject type

OXO UpliftProject type

MIOKraft

Mr. CleanProject type

OXO SHOWER CADDYProject type

GoogleProject type

Beam SuntoryProject type

ResumeProject type

ExtraProject type

Contact


Phone: 646-241-3216
Email: paulfdiehl@gmail.com

© pauldiehl 2022
director of industrial design

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