MiO

water enhancer

MiO had the unique opportunity of creating and leading a new category. The pain point was that powder is a messy way to flavor a drink and that liquid is a more beautiful, easy way to enhance a boring glass of water. It was important that the shape of the package be driven by the product inside. The droplet created instant consumer understanding. 

Transforming the category from messy powder to flavorful MAGIC

Transformation

The category is built on the transformation from one liquid to another. Never before had that come to consumers in a more convenient and magical way.
The days of scoops, powders, and stirring are gone, and a new era of self-mixing liquid is here. 

053122_Mio_Front_View

Dose to Delight

The act of using the product is delightful and fun. Its new ability to accurately dose is another benefit consumers control. Dose a little or a lot, add a little more dial it in just right. 

060922_Mio_Dose_to_Delight3
OTG_3

On the Go

A key benefit of this new form is the convenience of use anywhere. This drove the OTG considerations to be top of mind. The shape should be easy to use, and easy to find in a bag just by touch. 

Flavor Frankie

Consumer Design Target

Being active isn't a chore for Fannkie it's a lifestyle. Her day is packed front to back with work, family, friends, and staying healthy. Frankie doesn't believe that being healthy means you have to give up the things that make you happy. To her delicious flavor in a refreshing drink is just what she needs to make the stress of the day go away for a moment.

She knows what she wants and doesn't have time for the things she doesn't. She doesn't want to be slowed down thinking about where and when she can get a beverage that is delicious and healthy.
Energetic, friendly vibe, with an on-the-go lifestyle.

A Day in the Life

Inspirational design target: A Day in the Life helps the design team to have empathy for the consumer. The target consumer is intentionally aspirational. The products included help the team to get a sense of the world the design will live in. 

Mio_Day_In_the_Life-01

Shape Boards

Iconic cap to body integration:
- Expressing water 
- Disruptive asymmetry
- Ownable cap-to-bottle integration 

Water shaped forms
- Pebble shape package example 
- Abstracted pebble
- Pebbles crafted by water

Ownable shape
- Water bottle cues - OTG
- Focus on dispensing - elevate the actuator
- Liquid inspired shapes

Cap_1
Shape_1
WaterBottle
Cap_3
Old_Iphone
Concentrate
Cap_2_2
Stones2
Shape_2
121519_MioSketch_Update

The purity of a water droplet drives the core of the concept.


Details:

1. EBM HDPE Body

2. Injection-molded cap, butterfly hinge

3. 1-way check valve, assembled 

4. Shrink Wrap

5. Tamper evidence

6. Ruled surface (adds label flexibility)

7. Puck, standard conveyed

053122_Mio_Super_Field_Croped

Work

ZICO COCONUT WaterProject type

Enfamil ChinaProject type

Downy DefyProject type

CourvoisierProject type

BambooProject type

OXO UpliftProject type

MIOKraft

Mr. CleanProject type

OXO SHOWER CADDYProject type

GoogleProject type

Beam SuntoryProject type

ResumeProject type

ExtraProject type

Contact


Phone: 646-241-3216
Email: paulfdiehl@gmail.com

© pauldiehl 2022
director of industrial design

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