MIO – Industrial Design Portfolio

MiO

water enhancer

MiO had the unique opportunity of creating and leading a new category. The pain point was that powder is a messy way to flavor a drink and that liquid is a more beautiful, easy way to enhance a boring glass of water. It was important that the shape of the package be driven by the product inside. The droplet created instant consumer understanding.

Transforming the category from messy powder to flavorful MAGIC

Transformation

The category is built on the transformation from one liquid to another. Never before had that come to consumers in a more convenient and magical way.
The days of scoops, powders, and stirring are gone, and a new era of self-mixing liquid is here.

On the Go

A key benefit of this new form is the convenience of use anywhere. This drove the OTG considerations to be top of mind. The shape should be easy to use, and easy to find in a bag just by touch.

Dose to Delight

The act of using the product is delightful and fun. Its new ability to accurately dose is another benefit consumers control. Dose a little or a lot, add a little more dial it in just right.