MIO – Industrial Design Portfolio

MiO

water enhancer

A Category of Its Own: MiO Makes Water Refreshing and Fun

The water-enhancing category was ready for disruption!
Powder was irrelevant and messy

MiO created a new category with a holistic flavor experience -Kraft’s fastest-growing launch.

Transformation

The category is built on the transformation from one liquid to another. Never before had that come to consumers in a more convenient and magical way.
The days of scoops, powders, and stirring are gone, and a new era of self-mixing liquid is here.

Dose to Delight

The act of using the product is delightful and fun. Its new ability to accurately dose is another benefit consumers control. Dose a little or a lot, add a little more dial it in just right.

On the Go

A key benefit of this new form is the convenience of use anywhere. This drove the OTG considerations to be top of mind. The shape should be easy to use, and easy to find in a bag just by touch.

Flavor Frankie

Consumer Design Target

For Frankie, being active isn’t a chore—it’s a lifestyle. Her day is packed with work, family, friends, and staying healthy, but she believes health shouldn’t mean giving up what makes her happy. A delicious, refreshing drink helps her unwind, without slowing her down. Energetic, friendly, and always on-the-go.

A Day in the Life

Inspirational design target: A Day in the Life helps the design team to have empathy for the consumer. The target consumer is intentionally aspirational. The products included help the team to get a sense of the world the design will live in.