Auto Arts

Book Ends

AutoArts

BookEnds

BRAND

Autoarts is a creative agency purpose-built for Motorsport.
Offering full-service brand strategy and design inclusive of Marketing, Design and Content Creation to automotive brands. The bookends are an expression of the agency and its prestige approach to the motorsport design world.

IDEA

The traffic cone is an icon from the motorsport world that is universal and often part of the background. Creating a carefully considered version of this icon is an elegant tangible expression of the approach AutoArts takes as an agency. 

CONSIDERATIONS

The design became a study in proportion and material. The shape although simple needed enough nuance to capture the icon while having enough fine detail to feel purposeful. The milled aluminum elevates the icon while the silicon foot brings a familiar motorsport detail.      

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102221_Auto_Arts_Shelf_2
102221_Auto_Arts_Shelf_Prototype

Work

CourvoisierProject type

ZICO COCONUT WaterProject type

Enfamil ChinaProject type

BambooProject type

OXO UpliftProject type

MIOKraft

Mr. CleanProject type

OXO SHOWER CADDYProject type

GoogleProject type

Beam SuntoryProject type

ResumeProject type

ExtraProject type

Contact


Phone: 646-241-3216
Email: paulfdiehl@gmail.com

© pauldiehl 2022
director of industrial design

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