Autoarts is a creative agency purpose-built for Motorsport.
Offering full-service brand strategy and design inclusive of Marketing, Design and Content Creation to automotive brands. The bookends are an expression of the agency and its prestige approach to the motorsport design world.
The traffic cone is an icon from the motorsport world that is universal and often part of the background. Creating a carefully considered version of this icon is an elegant tangible expression of the approach AutoArts takes as an agency.
The design became a study in proportion and material. The shape although simple needed enough nuance to capture the icon while having enough fine detail to feel purposeful. The milled aluminum elevates the icon while the silicon foot brings a familiar motorsport detail.
© pauldiehl 2022
director of industrial design
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