.semplice-cursor #semplice-cursor .semplice-cursor-inner { background-color: #ffd300; }.semplice-cursor #semplice-cursor { width: 60px; height: 60px; } #content-holder .post-password-form .inner p.title { font-family: "Inter", Arial, sans-serif;font-weight: 700;font-variation-settings: "wght" 700;font-style: normal; }#content-holder .post-password-form .inner p.subtitle { font-family: "Inter", Arial, sans-serif;font-weight: 300;font-variation-settings: "wght" 300;font-style: normal; } #content-holder .thumb .thumb-inner .thumb-hover {background-color: rgba(0, 0, 0, 0.5);background-size: auto;background-position: 0% 0%;background-repeat: no-repeat;}#content-holder .thumb .thumb-hover-meta { padding: 2.22rem; }#content-holder .thumb .thumb-hover-meta .title { color: #ffffff; font-size: 1.33rem; text-transform: none; }#content-holder .thumb .thumb-hover-meta .category { color: #999999; font-size: 1rem; text-transform: none; }#content-holder .thumb video { opacity: 1; }

Mr. Clean

Shape Language

A Fresh Face for Mr. Clean: Efficacy and Whimsy at Shelf with more Impact.

Efficacy

The surface care category is first and foremost about efficacy. The shape language needed to convey that in a way that was appropriate for the band and immediately apparent to the consumers.

Efficacy_SM
061222_Hero

Power

The shape was inspired by traditional masculine shape elements, such as tools and truck grills. All the while careful not to follow that too far. There is still an applicable softness in how the elements transition. Such as how the body integrates with the chest plate.   

Utility

The dual label ergonomic feature is a clear way to communicate the core values of the brand. While also giving the consumer a physical benefit. The pour spout cap was another clear benefit meant to create a clear sense of a better user experience. 

061222_Open_Cap
061922_LineUp3
mrc1__LongPage_3

Concept Sample

This is a small sample of the shape exploration. The full exploration included a wide range of ideas and shapes. Developed in both sketch form and rough CAD. Volumetrics is a big part of how the shape manifests, the exploration must include that level of attention. 

062222_Mr.Clean_SketchPage_4
061222_Language_Details_2

Work

ZICO COCONUT WaterProject type

Enfamil ChinaCreating a Premium Category

Downy DefyProject type

CourvoisierProject type

Overland AIProject type

Bamboosustainable toothbrush

OXO UpliftProject type

Amtrak Brand ExpressionBrand Expression

MIOKraft

Mr. CleanProject type

OXO SHOWER CADDYProject type

GoogleProject type

Beam SuntoryProject type

ExtraProject type

Contact


Phone: 646-241-3216
Email: paulfdiehl@gmail.com
Profile: Linkedin?

© pauldiehl 2024
creative director

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