Bamboo
Sustainable toothbrush
Beauty Meets Sustainability:
A Fresh Take on Oral Care
Change
The handle is crafted from CNC-machined bamboo, designed for durability to support multiple brush head replacements and reduce plastic waste. Brush heads are made from CRS plastic with charcoal-based bristles. All secondary packaging uses paper-based chipboard and molded bamboo or bullrush, with minimal branding to limit coatings and foils
Disruption
At shelf, Bamboo becomes a much-needed disrupter in the category. Its modern take on oral care follows a proven strategy, and the sustainability benefits are baked in, becoming secondary to the feeling of a fresh offering in a stale aisle.
Humanity
As part of the sustainability story, the brand becomes more human, while maintaining its premium cues and efficacy that give it the right to play in the category.
Work
Contact
Phone: 646-241-3216
Email: paulfdiehl@gmail.com
Profile: Linkedin?
© pauldiehl 2024
creative director
Thank you for visiting