.semplice-cursor #semplice-cursor .semplice-cursor-inner { background-color: #ffd300; }.semplice-cursor #semplice-cursor { width: 60px; height: 60px; } #content-holder .post-password-form .inner p.title { font-family: "Inter", Arial, sans-serif;font-weight: 700;font-variation-settings: "wght" 700;font-style: normal; }#content-holder .post-password-form .inner p.subtitle { font-family: "Inter", Arial, sans-serif;font-weight: 300;font-variation-settings: "wght" 300;font-style: normal; } #content-holder .thumb .thumb-inner .thumb-hover {background-color: rgba(0, 0, 0, 0.5);background-size: auto;background-position: 0% 0%;background-repeat: no-repeat;}#content-holder .thumb .thumb-hover-meta { padding: 2.22rem; }#content-holder .thumb .thumb-hover-meta .title { color: #ffffff; font-size: 1.33rem; text-transform: none; }#content-holder .thumb .thumb-hover-meta .category { color: #999999; font-size: 1rem; text-transform: none; }#content-holder .thumb video { opacity: 1; }

Bamboo

Sustainable toothbrush

Beauty Meets Sustainability:
A Fresh Take on Oral Care

Change

The handle is crafted from CNC-machined bamboo, designed for durability to support multiple brush head replacements and reduce plastic waste. Brush heads are made from CRS plastic with charcoal-based bristles. All secondary packaging uses paper-based chipboard and molded bamboo or bullrush, with minimal branding to limit coatings and foils

Volunteer man collecting trash on the beach. Ecology concept
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Woman on the beach carrying little daughter on her arm collecting empty plastic bottles

Disruption

At shelf, Bamboo becomes a much-needed disrupter in the category. Its modern take on oral care follows a proven strategy, and the sustainability benefits are baked in, becoming secondary to the feeling of a fresh offering in a stale aisle.     

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Humanity

As part of the sustainability story, the brand becomes more human, while maintaining its premium cues and efficacy that give it the right to play in the category.  

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Work

ZICO COCONUT WaterProject type

Enfamil ChinaCreating a Premium Category

Downy DefyProject type

CourvoisierProject type

Overland AIProject type

Bamboosustainable toothbrush

OXO UpliftProject type

Amtrak Brand ExpressionBrand Expression

MIOKraft

Mr. CleanProject type

OXO SHOWER CADDYProject type

GoogleProject type

Beam SuntoryProject type

ExtraProject type

Contact


Phone: 646-241-3216
Email: paulfdiehl@gmail.com
Profile: Linkedin?

© pauldiehl 2024
creative director

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