.semplice-cursor #semplice-cursor .semplice-cursor-inner { background-color: #ffd300; }.semplice-cursor #semplice-cursor { width: 60px; height: 60px; } #content-holder .post-password-form .inner p.title { font-family: "Inter", Arial, sans-serif;font-weight: 700;font-variation-settings: "wght" 700;font-style: normal; }#content-holder .post-password-form .inner p.subtitle { font-family: "Inter", Arial, sans-serif;font-weight: 300;font-variation-settings: "wght" 300;font-style: normal; } #content-holder .thumb .thumb-inner .thumb-hover {background-color: rgba(0, 0, 0, 0.5);background-size: auto;background-position: 0% 0%;background-repeat: no-repeat;}#content-holder .thumb .thumb-hover-meta { padding: 2.22rem; }#content-holder .thumb .thumb-hover-meta .title { color: #ffffff; font-size: 1.33rem; text-transform: none; }#content-holder .thumb .thumb-hover-meta .category { color: #999999; font-size: 1rem; text-transform: none; }#content-holder .thumb video { opacity: 1; }

Bamboo

Sustainable toothbrush

Beauty Meets Sustainability:
A Fresh Take on Oral Care

Change

The handle is crafted from CNC-machined bamboo, designed for durability to support multiple brush head replacements and reduce plastic waste. Brush heads are made from CRS plastic with charcoal-based bristles. All secondary packaging uses paper-based chipboard and molded bamboo or bullrush, with minimal branding to limit coatings and foils

Volunteer man collecting trash on the beach. Ecology concept
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Woman on the beach carrying little daughter on her arm collecting empty plastic bottles

Disruption

At shelf, Bamboo becomes a much-needed disrupter in the category. Its modern take on oral care follows a proven strategy, and the sustainability benefits are baked in, becoming secondary to the feeling of a fresh offering in a stale aisle.     

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Humanity

As part of the sustainability story, the brand becomes more human, while maintaining its premium cues and efficacy that give it the right to play in the category.  

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Work

ZICO COCONUT WaterProject type

Enfamil ChinaCreating a Premium Category

Downy DefyProject type

CourvoisierProject type

Overland AIProject type

Bamboosustainable toothbrush

OXO UpliftProject type

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MIOKraft

Mr. CleanProject type

OXO SHOWER CADDYProject type

GoogleProject type

AUTOARTS COLLABORATIONProject type

Beam SuntoryProject type

ExtraProject type

Contact


Phone: 646-241-3216
Email: paulfdiehl@gmail.com
Profile: Linkedin?

© pauldiehl 2024
creative director

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