RESUME:

EMAIL: paulfdiehl@gmail.com      PHONE: 646.241.3216

 

 

RESUME:

EMAIL: paulfdiehl@gmail.com?       PHONE: 646.241.3216

 

Passionate about the intersection of brand and industrial design making the emotional and physical meaningful for consumers. 12 Years of experience helping products become purposeful through holistic brand and shape design. I create powerful visual and physical communication that helps consumers fall in love with not only a product or package but also the brand that’s behind it.

EXPERTISE:

  • Holistic design and brand creation focused on creative storytelling.
  • Shape language/shape strategy development.
  • In-depth understanding of design management.
  • Extensive experience with sustainability, creating packaging and channel-based solutions.
  • Detailed understanding of design/structural packaging development for mega brands.

Clients Include :  P&G (Tide, Old Spice, Olay, Oral-B, Crest, Mr. Clean, Swiffer, Downy, Pantene, H&S), Coke, Compari, Beam Suntori, Mead Johnson, Kraft, Kellogg's, Danone, Dunhill, Calvin Klein, Marc Jacobs

PROFESSIONAL EXPERIENCE:

NiCE ltd (industrial design/strategy/graphics agency) - 2014-Present
Director of Industrial Design

  • Manages a diverse team of 5 industrial designers - Jr. Designers through Co-Director level.
  • Responsible for directing the holistic process of integrating brand and design development. Responsible for directing the holistic process of integrating brand and design development. Becoming an integral partner with P&G to built upstream future bands and shape languages.
  • Leads vision projects that re-imagine current brands through the lens of sustainability.
  • Mentors Jr. Designers to develop the tools needed to design for specific brands.
  • Project directing for up to 5 simultaneous clients and 8 simultaneous projects, with Project directing for up to 5 simultaneous clients and 8 simultaneous projects, with budgets up to $300K.
  • Successfully maintains and developed new P&G client relationships along with other CPG clients.

NiCE ltd (industrial design/strategy/graphics agency) - 2007-2014
Senior Industrial Designer

  • Led go-to-market packaging and vision initiatives for a range of CPG companies. Using the high Led go to market packaging and vision initiatives for a range of CPG companies. Using the high-level process below for clients including P&G, Kraft, Mead Johnson, and Coke.
  • Design research and analysis - Category audits and shape language analysis
  • Concept development - Hand sketching and sketch CAD ideation
  • CAD Development and visualization - CAD refinement and digital renderings
  • Consumer research and stimulus creation - Model making and research objectives
  • Design refinement and development - technical constraint inclusion
  • Delivery of design intent engagement with technical team

G2 Worldwide (GREY Advertising, WPP) - 2005-2007
Industrial Designer

  • Developed on premise design for Absolute Vodka, Plymouth Gin, and Imperial Tobacco (CA)
  • Created pop-up and in-store concept for Dunhill and Imperial Tobacco

TODA (The Office of Design and Architecture) - 2004-2005
Jr. Industrial Designer

  • Generated a range of kitchenware products for OXO (Tea Kettles, Lazy Susan, Shower Caddy)
  • Created handmade product models for development with OXO engineers.

 

Passionate about the intersection of brand and industrial design making the emotional and physical meaningful for consumers. 12 Years of experience helping products become purposeful through holistic brand and shape design. I create powerful visual and physical communication that helps consumers fall in love with not only a product or package but also the brand that’s behind it.


EXPERTISE:

  • Holistic design and brand creation focused on creative storytelling.
  • Shape language/shape strategy development.
  • In-depth understanding of design management.
  • Extensive experience with sustainability, creating packaging and channel-based solutions.
  • Detailed understanding of design/structural packaging development for mega brands.

Clients Include :  P&G (Tide, Old Spice, Olay, Oral-B, Crest, Mr. Clean, Swiffer, Downy, Pantene, H&S), Coke, Compari, Beam Suntori, Mead Johnson, Kraft, Kellogg's, Danone, Dunhill, Calvin Klein, Marc Jacobs

PROFESSIONAL EXPERIENCE:

NiCE ltd (industrial design/strategy/graphics agency) - 2014-Present
Director of Industrial Design

  • Manages a diverse team of 5 industrial designers - Jr. Designers through Co-Director level.
  • Responsible for directing the holistic process of integrating brand and design development. Responsible for directing the holistic process of integrating brand and design development. Becoming an integral partner with P&G to built upstream future bands and shape languages.
  • Leads vision projects that re-imagine current brands through the lens of sustainability.
  • Mentors Jr. Designers to develop the tools needed to design for specific brands.
  • Project directing for up to 5 simultaneous clients and 8 simultaneous projects, with Project directing for up to 5 simultaneous clients and 8 simultaneous projects, with budgets up to $300K.
  • Successfully maintains and developed new P&G client relationships along with other CPG clients.

NiCE ltd (industrial design/strategy/graphics agency) - 2007-2014
Senior Industrial Designer

  • Led go-to-market packaging and vision initiatives for a range of CPG companies. Using the high Led go to market packaging and vision initiatives for a range of CPG companies. Using the high-level process below for clients including P&G, Kraft, Mead Johnson, and Coke.
  • Design research and analysis - Category audits and shape language analysis
  • Concept development - Hand sketching and sketch CAD ideation
  • CAD Development and visualization - CAD refinement and digital renderings
  • Consumer research and stimulus creation - Model making and research objectives
  • Design refinement and development - technical constraint inclusion
  • Delivery of design intent engagement with technical team

G2 Worldwide (GREY Advertising, WPP) - 2005-2007
Industrial Designer

  • Developed on premise design for Absolute Vodka, Plymouth Gin, and Imperial Tobacco (CA)
  • Created pop-up and in-store concept for Dunhill and Imperial Tobacco

TODA (The Office of Design and Architecture) - 2004-2005
Jr. Industrial Designer

  • Generated a range of kitchenware products for OXO (Tea Kettles, Lazy Susan, Shower Caddy)
  • Created handmade product models for development with OXO engineers.

 

SOFTWARE:

ADOBE:
Photoshop : Illustrator : Indesign
expert knowledge of design visualization, and efficient use of the programs resulting in organized presentations

Dassault Systems:
SolidWorks:
Expert knowledge surface/solid modeling and volumetric. Years of experience creating sculptural shapes within the Solidworks environment.

Luxion:
Keyshot Render:
Expert knowledge of materials and custom studio/photography lighting. Experience with simple animations.

Microsoft:
Office Suite:
Responsible for creating estimates and RFP’s for clients. Capable of finding ways to help the client translate presentations to PowerPoint.

Next Limit:
Maxwell Render:
Expert knowledge of materials and custom studio/photography lighting.
Experience building custom Render Farm. Responsible for creating and maintaining Olay front of pack product shot rendering.

Foundry:
Modo:
Polygon 3D modeling. Facilitates dramatic KV renderings and dynamic scenes. Procedural modeling for complex geometry.

Work

CourvoisierProject type

ZICO COCONUT WaterProject type

Enfamil ChinaProject type

BambooProject type

OXO UpliftProject type

MIOKraft

Mr. CleanProject type

OXO SHOWER CADDYProject type

GoogleProject type

Beam SuntoryProject type

ResumeProject type

ExtraProject type

Contact


Phone: 646-241-3216
Email: paulfdiehl@gmail.com

© pauldiehl 2022
director of industrial design

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