Passionate about the intersection of brand and industrial design making the emotional and physical meaningful for consumers. 15 years of experience helping products become purposeful through holistic brand and shape design. I create powerful visual and physical communication that helps consumers fall in love with not only a product or package but also the brand that’s behind it.

EXPERTISE:

• Holistic design and brand creation focused on creative storytelling.
• Shape language/shape strategy development.
• In-depth understanding of design management.
• Extensive experience with sustainability, creating packaging and channel-based solutions.
• Detailed understanding of design/structural packaging development for mega brands.

Clients Include :  P&G (Tide, Old Spice, Olay, Oral-B, Crest, Mr. Clean, Swiffer, Downy, Pantene, H&S), Coke, Compari, Beam Suntori, Mead Johnson, Kraft, Kellogg's, Danone, Dunhill, Calvin Klein, Marc Jacobs

PROFESSIONAL EXPERIENCE:

NiCE ltd (industrial design/strategy/graphics agency) - 2014-Present
Director of Industrial Design

• Manages a diverse team of 5 industrial designers - Jr. Designers through Co-Director level.
• Responsible for directing the holistic process of integrating brand and design development. Responsible for directing the holistic process of integrating brand and design development. Becoming an integral partner with P&G to built upstream future bands and shape languages.
• Leads vision projects that re-imagine current brands through the lens of sustainability.
• Mentors Jr. Designers to develop the tools needed to design for specific brands.
• Project directing for up to 5 simultaneous clients and 8 simultaneous projects, with Project directing for up to 5 simultaneous clients and 8 simultaneous projects, with budgets up to $300K.
• Successfully maintains and developed new P&G client relationships along with other CPG clients.

NiCE ltd (industrial design/strategy/graphics agency) - 2007-2014
Senior Industrial Designer

• Led go-to-market packaging and vision initiatives for a range of CPG companies. Using the high Led go to market packaging and vision initiatives for a range of CPG companies. Using the high-level process below for clients including P&G, Kraft, Mead Johnson, and Coke.
• Design research and analysis - Category audits and shape language analysis
• Concept development - Hand sketching and sketch CAD ideation
• CAD Development and visualization - CAD refinement and digital renderings
• Consumer research and stimulus creation - Model making and research objectives
• Design refinement and development - technical constraint inclusion
• Delivery of design intent engagement with technical team

G2 Worldwide (GREY Advertising, WPP) - 2005-2007
Industrial Designer

• Developed on premise design for Absolute Vodka, Plymouth Gin, and Imperial Tobacco (CA)
• Created pop-up and in-store concept for Dunhill and Imperial Tobacco

TODA (The Office of Design and Architecture) - 2004-2005
Jr. Industrial Designer

• Generated a range of kitchenware products for OXO (Tea Kettles, Lazy Susan, Shower Caddy)
• Created handmade product models for development with OXO engineers.

Passionate about the intersection of brand and industrial design making the emotional and physical meaningful for consumers. 12 Years of experience helping products become purposeful through holistic brand and shape design. I create powerful visual and physical communication that helps consumers fall in love with not only a product or package but also the brand that’s behind it.

EXPERTISE:

• Holistic design and brand creation focused on creative storytelling.
• Shape language/shape strategy development.
• In-depth understanding of design management.
• Extensive experience with sustainability, creating packaging and channel-based solutions.
• Detailed understanding of design/structural packaging development for mega brands.

Clients Include :  P&G (Tide, Old Spice, Olay, Oral-B, Crest, Mr. Clean, Swiffer, Downy, Pantene, H&S), Coke, Compari, Beam Suntori, Mead Johnson, Kraft, Kellogg's, Danone, Dunhill, Calvin Klein, Marc Jacobs

PROFESSIONAL EXPERIENCE:

NiCE ltd (industrial design/strategy/graphics agency) - 2014-Present
Director of Industrial Design

• Manages a diverse team of 5 industrial designers - Jr. Designers through Co-Director level.
• Responsible for directing the holistic process of integrating brand and design development. Responsible for directing the holistic process of integrating brand and design development. Becoming an integral partner with P&G to built upstream future bands and shape languages.
• Leads vision projects that re-imagine current brands through the lens of sustainability.
• Mentors Jr. Designers to develop the tools needed to design for specific brands.
• Project directing for up to 5 simultaneous clients and 8 simultaneous projects, with Project directing for up to 5 simultaneous clients and 8 simultaneous projects, with budgets up to $300K.
• Successfully maintains and developed new P&G client relationships along with other CPG clients.

NiCE ltd (industrial design/strategy/graphics agency) - 2007-2014
Senior Industrial Designer

• Led go-to-market packaging and vision initiatives for a range of CPG companies. Using the high Led go to market packaging and vision initiatives for a range of CPG companies. Using the high-level process below for clients including P&G, Kraft, Mead Johnson, and Coke.
• Design research and analysis - Category audits and shape language analysis
• Concept development - Hand sketching and sketch CAD ideation
• CAD Development and visualization - CAD refinement and digital renderings
• Consumer research and stimulus creation - Model making and research objectives
• Design refinement and development - technical constraint inclusion
• Delivery of design intent engagement with technical team

G2 Worldwide (GREY Advertising, WPP) - 2005-2007
Industrial Designer

• Developed on premise design for Absolute Vodka, Plymouth Gin, and Imperial Tobacco (CA)
• Created pop-up and in-store concept for Dunhill and Imperial Tobacco

TODA (The Office of Design and Architecture) - 2004-2005
Jr. Industrial Designer

• Generated a range of kitchenware products for OXO (Tea Kettles, Lazy Susan, Shower Caddy)
• Created handmade product models for development with OXO engineers.