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Paul Diehl
creative director - industrial designer - brand expression
Let's Create Holistic Brand Stories!
A hands-on creative director with a passion for infusing brand expression across every category—from beauty to beverages to transportation. Let's create ownable design!
I am a classically trained and experienced industrial designer that specializes in creating iconic shape for current and developing new brands.
SHAPE + BRAND + BENEFIT
I've worked with a range of clients. Embedded on mega brands inside P&G, as well as working on smaller start-up brands that require a different pace and skill set.
I believe in putting the consumer first. Understanding their pain points and building out the "jobs to be done" through a user scenario. Building empathy within the project team for the different ways people approach a product.
I've worked on a range of sustainability projects. Helping brands understand the implications of paper construction - paper pulp - mono-material design - design for recycling. I've also grown relationships with paper vendors to help the client and the design team stay at the forefront of manufacturability.
I believe in linking insights to jobs to be done. Understanding the consumer journey and isolating the meaningful pain points that make a difference in people's lives.
I blend industrial design and creative direction to forge distinctive visual identities that connect form with brand essence. By developing cohesive design languages, I translate brand values and benefits into tangible experiences. My focus is on crafting unique, ownable elements that shape how consumers authentically engage with and remember brands.
Over my 17-year journey partnering with global brands, I've gained deep insight into their self-perception and strategic thinking. I can de-code consumer platforms, understand jobs to be done, uncover insights, and enrich visual identities. The real artistry lies in distilling this complex marketing knowledge into tangible, physical expressions. Success comes from crafting scalable concepts that seamlessly extend across multiple touchpoints, creating a cohesive brand experience.
How can we understand the consumer journey and fix the pain points that make all the difference?
How does our solution go beyond improving shape and improving a customer’s overall experience with a brand?
How can we use storytelling to shift internal and customer perceptions of a product’s role in their lives?
Contact
Phone: 646-241-3216
Email: paulfdiehl@gmail.com
Profile: Linkedin
© pauldiehl 2024
creative director
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