15 years in 30 minutes or less - Let's go!
for the love of creating.
i'm a maker
At my core, from my earliest memories, I felt an undeniable urge to make things.
Over the years I've learned to grow that sense from the physical to the less tangible. From hands-on model making to mastering surface modeling in CAD to mapping out complex design strategies. The core feeling that drives me is creating.
i'm a doer
As an industrial designer, I've had the unique experience of developing shape for some of the biggest brands in the world.
I understand what makes a brand relevant to the consumer. Translating benefit and brand into meaningful shape.
I've have experiance designing at scale. Working with large brands means understanding the complexities of how small changes affect fit for use.
i'm a dreamer
I've had the opportunity to work in the front end of developing new brands. Navigating who the consumer is, what they need, and what their key pain points are. Building the inspirational consumer target, the journey, the shape inspiration, and the shape language.
i'm a organizer
One of the attributes that has helped me during my time in agencies is my ability to be a creative that is hightly organized and detail-driven.
This is a balance that I've learned to master. Knowing when to take the "handcuff off" and let the creativity drive. Then when to tighten things up and keep the project moving. Creating charts to visualize problems or help with decision-making. I also have a thing for file organization.
i'm a leader
With 8 years as Industrial Design Director, I've had the opportunity to learn many valuable lessons.
I've managed a range of designers at different levels, helping them grow their careers. I've also managed clients. Learning to lead in a way that is collaborative and subtle. With that comes a unique ability to "manage up" keeping roles intact.
it's been a journey.
Member of a small design team working on housewares products for OXO, as well as furniture concepts. Led by Industrial Designer Mark Naden. Hands-on all phases of the design process. Model making - Concept CAD.
G2 part of Grey advertising Designed for a range of brands including Imperial Tobacco, Absolute Vodka, Plymouth Gin, and Dunhill. Working mainly on "on-premise" bar tools and displays. Designed in-store pop-up displays for Lucky Strike and Dunhill.
Director of industrial design with experience leading the design team in a range of project types.
Got to market initiatives
Design Language Development
New Brand Development
Business Packaging Strategies
New Product Development
Front End Innovation
so... what's next?
i want to make a positive impact!
I have the experience and passion to help projects come to life.
make a difference in people's lives
I've had the opportunity to spend a significant amount of time working in the baby category. My time working with Enfamil and Pampers gave me a level of consumer empathy and understanding of the category that made it come alive for me. I understand how important these products are to people in this pivotal time in their lives.
real sustainibility impact
I'm inspired by your 2022 sustainibility report. Wild Love, Project Orca, and The Seeding project are fantastic. I'm particularly fascinated by the partnership with Smart Plastic Technologies and SPTek ECLIPSE.
The road map that you've laid out in your 2022 Sustainability Report gives me a sense of your willingness to invest and innovate. That comes with exciting opportunities not only to do work that matters but to have new possibilities with materials and vendors
The Sustainability Report was interesting for a few reasons. All of the great information about the real changes that are being made for increased sustainability.
The other exciting element is the graphic identity. From an outsider's point of view, it looks as if it's continued to evolve from the 2019 launch. It may just be for this document but it is a compelling look at how the brand can visually progress.
Working with Enfamil provided an interesting tension in the baby category. How much is for Baby and how much is for Mom?
Moms have specific product needs. Around personal care and nutrition. Mom also buys the products so what level of appeal is there for her?
thank you for your time
Great to meet you! I hope we talk again soon.
ZICO COCONUT WaterProject type
Enfamil ChinaProject type
Downy DefyProject type
OXO UpliftProject type
Mr. CleanProject type
OXO SHOWER CADDYProject type
AUTOARTS COLLABORATIONProject type
Beam SuntoryProject type
© pauldiehl 2022
director of industrial design
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